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Ignite Social Media partnered with Welspun to raise awareness and drive traffic to partners.

Welspun HygroCotton

Successfully increased impressions and drove clicks to retail sites.

Results:

  • 9MM Total Impressions

 

  • 31K Link Clicks to Retailer Sites

Challenge:

Welspun came to us seeking a multi-dimensional campaign aimed at generating awareness of HygroCotton and driving traffic to five key retail partners.

Solution:

We executed this campaign using content that included both owned and influencer content combined with a mix of aspirational and product-focused images. Additionally, we implemented a robust targeting strategy aimed at capitalizing on the interests and behaviors of each of the key retailers’ unique target audiences.