Ignite Social Media partnered with Welspun to raise awareness and drive traffic to partners.

Welspun HygroCotton

Successfully increased impressions and drove clicks to retail sites.


  • 9MM Total Impressions


  • 31K Link Clicks to Retailer Sites


Welspun came to us seeking a multi-dimensional campaign aimed at generating awareness of HygroCotton and driving traffic to five key retail partners.


We executed this campaign using content that included both owned and influencer content combined with a mix of aspirational and product-focused images. Additionally, we implemented a robust targeting strategy aimed at capitalizing on the interests and behaviors of each of the key retailers’ unique target audiences.