Ignite Social Media partnered with Welspun to raise awareness and drive traffic to partners.
Welspun HygroCotton
Successfully increased impressions and drove clicks to retail sites.
Results:
- 9MM Total Impressions
- 31K Link Clicks to Retailer Sites
Challenge:
Welspun came to us seeking a multi-dimensional campaign aimed at generating awareness of HygroCotton and driving traffic to five key retail partners.
Solution:
We executed this campaign using content that included both owned and influencer content combined with a mix of aspirational and product-focused images. Additionally, we implemented a robust targeting strategy aimed at capitalizing on the interests and behaviors of each of the key retailers’ unique target audiences.
