Case Study – Olay

Ignite Social Media partnered with Olay to create premium content for Instagram.

Olay Instagram

Olay needed a partner to create premium-looking images that maintained their brand equity to use on their Instagram account on an on-going basis.

Results:

  • Top 6 Most Liked Organic Posts

 

  • 68% More Likes Than Brand-Created Content

 

  • 90% More Likes Than Influencer-Created Content

Challenge:

Olay needed a partner to create premium-looking images that maintained their brand equity to use on their Instagram account on an on-going basis. By doing this, they were hoping to generate consistent engagement from their followers.

Solution:

Using the current brand guidelines and audience demographic information, we created a strategy and visual guidelines specifically for Instagram, to ensure we maintained brand equity while also staying true to Instagram’s aesthetic. We also made sure to look back on past performance to see what performs well on the channel.