Ignite Social Media partnered with Crocs for social media sweepstakes and influencer programs

CROCS #SquadGoalsSweeps

Successfully increased awareness of Crocs with a niche audience–teenage athletes

Results:

  • 3.6M Total Impressions

 

  • 11.1K Total Entries

Challenge:

Crocs wanted to promote awareness of their white clogs and build brand affinity among the teenage sports demographic.

Solution:

We enlisted school sports teams to capture content with white crocs that entered them into a sweepstakes for a chance to win white crocs for their squad and money for their school.

CROCS #Croctober

Successfully Engaged Crocs Audience with their Hero Product

Results:

  • Total Impressions 46.6M

 

  • Total Engagements: 54K

Challenge:

Crocs was looking to drive awareness and enthusiasm around the classic clog with their existing audience.

Solution:

We activated our fans to share UGC of them in their crocs. We selected one ‘fan of the week’ and surprised & delighted with a new pair. We also enlisted influencers to create fun Halloween costumes with crocs and had them host a Halloween themed Twitter party.