Cranberry Marketing Committee: #USCranberries

Results:

  • 1.2 MM impressions were generated by the influencers’ blog posts.

 

  • Influencer-driven content syndication created an additional 41.5 MM impressions.

 

  • Twitter party generated 4.3 MM impressions.

Challenge:

The US Cranberry Marketing Committee asked Ignite Social Media to establish and increase the awareness of cranberries as America’s original “superfruit,” and expand the use of cranberries (in all forms) beyond the traditional holiday season (Thanksgiving and Christmas).

Solution:

We partnered with cooking and home entertainment influencers to establish July 4th as another “cranberry” holiday by creating and syndicating a variety of 4th of July and Red, White and Blue themed content across social media.