Forums are one of the oldest social elements of the web. Essentially, forums are just threads of comments, links, and media that users can interact with. They are incredibly simple and their user interface usually leaves something to be desired. However, for niche audiences and...

Facebook officially announced another algorithm change --- one that might finally be good news for brands. (Our fingers are crossed!) What Algorithm Changes Did Facebook Make? Facebook appears to be responding to criticism that the newsfeed has been tightened and slowed so significantly that content is becoming...

I’m sorry. I couldn’t help myself. An article about clickbait deserves an equally clickbaity title. First off, I lied to you, I can’t really beat the algorithm. What I can do is show you how to make sure your articles and links earn the eyes...

Facebook has added a ban on incentivizing likes to its continued war on marketers. Add this to spiraling reach and an algorithm that at this point requires witchcraft (or a massive ad spend) to deliver content effectively for brands and you've got an ad supported...

So you clicked? Yes! The good news is that unlike 99% of articles that share a title like the one above, this one is actually going to be worth your precious click. I’m here to teach you a Twitter trick that almost no one knows. Here’s...

To reinforce themselves as the kings of real time and event content, Twitter opened up functionality today that allows users to cheer on their country in the 2014 World Cup. Users are prompted to engage from their Twitter timeline and then launched into a new...

This time of year every agency and publication will post their predictions for 2014. Predictions are great, but they don’t drive results and unless they have some sort of social media crystal ball we don’t know about, their predictions are at best an educated guess....

When it comes to advertising, television is king and social media is just another piece on the chess board. And while Facebook marketing budgets have continued to climb in recent years, it still represents a relatively modest amount when compared to television. However, Facebook plans...