Social Media has evolved significantly over the past few years. Not only for you and I posting our updates to Facebook, Instagram, Snapchat, or [insert your favorite platform here], but for businesses and social connections as well. [br][br] Despite years of ongoing upgrades to social analytics, proving...

It seems like social networks continue to shoot themselves in the foot. Facebook’s changes to its News Feed algorithm continue to drop reach and impact fan growth. These recent changes have led to some major adjustments in the way larger brands need to approach content...

Facebook Insights is getting a long overdue makeover. The current dashboard for Facebook Insights for Pages was launched in October 2011, and there has been very little change since. Now, in an effort to create more actionable insights, Facebook announces new changes, which will help to provide...