Is All Publicity Better Than No Publicity?Brand sentiment can help us answer that question. People love having opinions, and they love sharing them on social media even more. If your brand is facing a wave of negative sentiment on TikTok or Instagram, well … yikes....
Research Report · March 20268 min readWe analyzed 12 brands across Instagram, TikTok, and influencer marketing from February 2025 through January 2026. The data reveals a widening gap between follower counts and real engagement — and points to the strategies that are actually moving product.If...
I fully admit it — I love all things community. Whether it's public, private, members-only, or something in between, I can never get enough. At the root of every community is an opportunity: to learn, to teach, to celebrate with someone, to discover something new,...
Though LinkedIn has been known for years as a platform for professional relationship building, brands are increasingly using the platform for brand-building and consideration. According to the 2026 Sprout Social Content Strategy Report, 35% of all social media users now maintain active LinkedIn profiles, with...
Let me ask you something that might be uncomfortable: how much of the content your brand is creating right now is essentially disappearing? You invest in the shoot. The prop styling. The copywriting. The approvals. And then you post it to your Instagram page, where maybe...
Outdated assumptions continue to shape strategy, influencer selection, measurement, and expectations for many brands and agencies. The result? Campaigns that underperform—not because influencer marketing doesn't work, but because the thinking behind it is flawed.Here are five common influencer marketing myths that may be holding your...
For years, brands have treated social media as a broadcast channel — pushing announcements, promotions, and campaigns. That approach no longer works the way it used to. Algorithms reward conversation, audiences demand authenticity, and the brands winning on social are those that treat community building...
Research Report · February 2026 We analyzed 13 brands across Instagram, TikTok, and influencer marketing throughout 2025. The findings are a wake-up call for any legacy CPG snack brand still playing it safe. 8 min read If you manage social media for a snack food brand, here's a...
By Joanie LeiderRaise your hand if as a social media marketer, you've ever heard (or said) "we want to go viral on this". You probably have; and it's ok, we're guilty of it too. However, we then snap back to reality and realize you can't...
Why Reddit Matters for Social SEO and Digital Marketing in 2025 Since 2005, Reddit has been a cornerstone of online communities, attracting hundreds of millions of users who share unfiltered, honest opinions in interest-based forums called subreddits. As a thread-first (not newsfeed-first) platform, Reddit offers unique...
Key Terms Defined in This ArticleSEO (Search Engine Optimization)Long Tail KeywordsKeyword OptimizationProfile OptimizationNative FormatsSEO might feel like a modern buzzword, but the practice actually has roots in rock and roll frustration. Did you know what we now know as SEO is rumored to have started...
It's hard to believe we are already over a week into the new year!Why Should Marketers Plan Social Media Campaigns Early?While it may seem a bit tedious or premature to begin planning for events and holidays happening six months from now, you can never be...