https://youtu.be/aG_cwCHoMD4Social Media and Ecommerce TrendsE-commerce sales have reached about a half-trillion dollars and the cost of acquiring new customers is growing with it. A key trend, from Mary Meeker's annual internet report showed that Americans are spending more time with digital media than...

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 billion daily active users and averages over $98 in ad revenue per user – nearly twice as much as...

This Black Friday came in looking green for many retailers. CNBC reported that online sales for Black Friday were 23.6% higher than last year, which is BIG. With that much online activity, social media had to be a big piece of the strategy to drive...

There's been a buzz going around about Blockchain and Social Media apps incorporating with privacy issues being a hot topic but not everyone knows what is exactly powered by them. I’ll be honest with you all, I had no idea what Social Media was powered...

Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On one hand, you can form relationships with your fans and...

In the final days before the 2018 All-Star Weekend, Team Curry & Team Lebron are making final adjustments to their game day tactics. As we get closer and closer to tip off, brands should also be questioning if their social media teams are game time...

The holidays are in full swing and even though we’ve been wrapped up in holiday strategies, programs, and content for our clients this time of year, we took a little time to get in the holiday spirit ourselves with our annual Friendsgiving celebration![caption id="attachment_49953" align="alignnone"...

A quick Google search can reveal various options for how to improve your social media posts.  There are tons of opinions, articles and expert advice on which brands do it best and which don’t. Despite all this information, brands continue to struggle with keeping their...

When choosing what type of content to create, it is important to first determine what result is desired from the post. Objectives like driving sales on a website, introducing a brand, or encouraging interaction on a channel are common.  Focusing on either active or passive engagements...