“TikTok,” a name that if uttered one year ago today would probably not spark much conversation. Now, this app continues to remain at the top of the downloaded app charts despite frequent talk about its potential ban in the United States. TikTok’s platform has pushed many...

Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. Other evidence is also...

Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. Now, with the recent shift in consumer behavior due to the COVID-19 pandemic, TikTok has grown to over 800 million active users and diversified its audience with a rapid increase in Millennial...

This post was updated September 2020 Key Takeaways TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools that make it easy for anyone to add music or special effects42% of users fall into the Generation Z...

TikTok is the newest viral video app to capture the attention of the younger, mainly Gen Z, demographic. With its quick rise to popularity, there are a lot of questions marketers have about this platform. We will dive into how TikTok came to be and...