Facebook’s New Ad Formats When Facebook announced "Instant Articles" in May, the concept included Facebook hosting publisher’s content so they could provide a richer experience for the reader. At Cannes this week, Facebook indicated that they would use a similar mentality in new ad units they...

Employees with Diverse Twitter Networks are More Innovative A compilation of studies published by MIT Sloan School of Management suggests that employees with diverse Twitter networks generate better ideas. The study found that ideas submitted by Twitter users with diverse followers rated higher than those of users...

Google Begins Rolling Out Google Photos App Remember when Google+ announced it was breaking apart into Photos and Streams? This week’s Google I/O conference unleashed a host of Google updates and shed light on the direction Google Photos will be taking. Overall, Google is enticing users...

Last week, several members of our team attended and lead panels at Brand Innovators Chicago Brand Week. These one-day symposiums bring together brand leaders and media-focused technology companies at the headquarters of major brands to share their experiences in emerging media. This week’s events were held...

Mobile Traffic Dominates, Social Spreads It 39 of the top 50 digital news sites now get more than half of their traffic from mobile according to new research. But desktop visitors generally stick around on the site longer, which implies a deeper connection. 10 of the...

Is Facebook Still the “Most Popular” Social Channel? Facebook has seen its fair share of growing and emerging cool kids in the social space. Yet, according to data provided by the Pew Internet Center, Facebook isn’t quite ready to give up its title just yet. 71 percent...

Study: Organic Reach on Facebook Not Dead As we were among the first in the world to document last December, Facebook’s algorithm changes have severely damaged brand’s organic reach. But a new study from Socialbakers found that brands can still organically reach about 25% of their...