Twitter Releases Buy Button to Select Brands This week Twitter announced a Buy button integration for brands by leveraging its partnership with Stripe. This partnership opens up the opportunity for consumers to purchase a product from a tweet, without having to leave the Twitter experience. If...

Facebook Changing Brand Pages Facebook announced this week that they are updating Brand Pages to better serve businesses and mobile devices. These updates include new and more prominent call-to-action buttons that appear under the Page cover photo and comprise activities closely linked to purchases such as...

TV Viewing Minutes Hang On, But Digital Mobile Skyrockets Some new information out this week shows interesting trends in terms of daily time spent on various media platforms. As you can see from the chart below, the number of minutes we spend consuming media continues to...

Content Marketing Budgets to Increase 59% by 2017 [br][br] Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister company...

World’s First Ever Snapinar Held Snapchat is a very different social network and continues to grow meteorically. That’s why we hosted the world’s first “Snapinar,” a webinar hosted entirely on Snapchat. As with all Snapchat content, it disappears in 24 hours, so we cleverly saved it...

4 Tips to Engaging Millennials It’s no secret that marketing to millennials requires non-invasive marketing practices. They don’t respond to in your face tactics and are adamantly opposed to any brands that make them feel like they are being “targeted”. According to Snapchat, Facebook, Twitter and...