Periodically, in our work in social media, we discuss flash mobs with clients. (Usually, we don't, but when it's the right idea, they can be great.) People often ask us, "What is a flash mob?"...

e-Marketer reported last week that "only 7.75%" of online marketing spending was dedicated to social media campaigns. They even suggest that "Web 2.0 is an also-ran in spending to online ads."...

This morning I found an excellent post written by Karl Long over at ExperienceCurve discussing his ideas on co-creative marketing, a concept he feels is similiar to viral marketing but as he put it "more holistic", as it builds value over time through usersharing.jpg...

A couple days ago I ran across this video of an 8 year old dominating the game Guitar Hero. Of course I heard of it through my brother, whose friend showed it to him, and so on, as the pattern of most YouTube videos that...