2010 Blogging Trends: Thereâ€™s Only Enough Room in the Blogosphere for the 144 Million of Us
Rick Klau to get an insiderâ€™s perspective.
The typical blogger was a man ages 18-44 who is more affluent and educated than the general population. 40% of bloggers hold a graduate degree. These demographics have remained relatively unchanged since 2007. Roughly half of all bloggers were from the U.S. However, in 2007, Japanese bloggers represented a slight majority at 37% of total bloggers. (The U.S. fell in second with 31%.) Among future plans for these bloggers, only 4% anticipated blogging less frequently while 57% wanted to blog more frequently. Those blogging less frequently since launching the blog reported work/family commitments as the number one reason for lack of upkeep. (Take a look at the chart from Technorati below and for more insights, visit http://technorati.com/blogging/article/day-2-the-what-and-why2/page-2/) I think the last of these findings is most helpful in finding answers to my search. Blogging is a huge time commitment. In fact, 15% of all bloggers commit at least 10 hours a week to the upkeep and management of their site. A majority of bloggers confess to â€œwantingâ€ to blog more often, but through personal research of spending hours searching for bloggers for various clients, I often find the reality of neglected blogs living on in space.
Current Blogging TrendsDespite my encounters with numerous sites fading out, the blogosphere shows signs of astronomical growth.BlogPulse reports that 144,275,043 blogs currently live on the web with 57,472 new blogs created in the last 24 hours. But just because a blog is live/exists does not mean that the blog is actively maintained and updated.When I asked Rick Klau, product manager at Google, of his forecast for the growth and influence of blogs, he said,
â€œI expect to see sustained growth. And it’s not just Blogger – WordPress continues to grow, and the overall market for blogging is growing.â€Some people say that the rise of short-form content (like updates/posts via Twitter and Facebook) would be the end of long-form content like blogs. However, Klau attributed blog growth, in part, to promotion through short-form content for its ability to direct attention and engagement to blogs. Read more on Klauâ€™s comments to this subject here.Â Klau also says that â€œnewer players like Tumblr and Posterous are gaining tractionâ€ to reach larger audiences than ever before.WordPress stats report blog growth with seemingly no end in sight, as you can see in the chart below. As of June 2010, Quantcast reported that WordPress.com blogs receive 2 billion page views by 260 unique visitors worldwide to the 11.4 million blogs hosted by the site. Of the 2 billion page views, 819 million views come from within the United States while Brazil comes second with 116 million.On WordPress, however, the daily number of posts, page creations, comments and uploads seem to remain at a fairly consistent, even rate since March 2010. So even with exponential growth in creation of new blogs, WordPress interactions seem to remain the same.