Targeting all one billion Facebook users may seem like the right way to get your brand out there, but you’d be wasting your money by reaching people who may not be interested in your message. Not only are you reaching users who are less likely...
The days are long gone in which employees might complain about their job to those closest to them. Now, in addition to privately complaining to their families and friends, your employees can broadcast their dismay from the rooftops of every social media channel. The landscape...
In a recent webinar with Forrester and Brandwatch, Nate Elliott (of Forrester) laid out some of the issues social media marketers are facing when proving value to the brands they service. A few points stood out to me and I wanted to share in hopes...
There are two apps that, true to their namesakes, have been popping their heads up a lot as of late. Both Meerkat and Periscope recently emerged as live-streaming video apps geared towards making visible what might otherwise be out of sight. At a time when...
I’m sorry. I couldn’t help myself. An article about clickbait deserves an equally clickbaity title. First off, I lied to you, I can’t really beat the algorithm. What I can do is show you how to make sure your articles and links earn the eyes...
I’m a John Mayer fan. Go ahead and judge me. The guy rocks it on the guitar, and I’ve been following his music since before the “Your Body Is a Wonderland” days. Being such a fan, I recently stumbled upon his Facebook page’s latest social...
Don't you hate it when people jump in your conversation and they have no idea what you're talking about? You know, sipping the Kool-Aid when they don't know the flavor. Or, getting in your video knowing they can't dance. It can be awkward as they...
In this image-happy world of social media, we are surrounded by professional-looking infographics and visually stunning pictures that accompany most of the content we consume on a daily basis. It's become more and more important to be able to create these amazing images in order...
Twitter analytics: there are so many options out there – some of which I've critiqued in a previous article Staying Afloat in a Sea of Twitter Analytics. Discussion about Twitter analytics tools is popular, not least because Twitter itself has thus far refused to release...
New tools are constantly being developed for social media management. Their goals are the same: to help you be a more effective user of social media. I recently tested out Sprout Social and I wanted to give you a quick feature overview and add some...