As an application with more than 100 million daily active users, revamping your chat platform is a pretty big deal. Luckily, users are loving what Snapchat is referring to as Chat 2.0 as it gives a much wider range of ways to communicate with other...

When I try to explain my job to people outside of the industry, the most common reaction I get is something along the lines of “So you do Facebook…and numbers?” As a social media analyst, I do spend a great deal of time in Facebook,...

Snapchat Geofilters, the location-based graphic you place over your photo, is taking the social media world by storm. Thousands of geofilters have been created for specific locations and events all over the world, and are used by millions of Snapchat users on a daily basis. Snapchat...

Meerkat makes an exit from livestreaming, Snapchat continues to endure growing pains and Facebook introduces point-of-sale data. That and more in this week's Social You Should Know. Meerkat Makes Exit from Livestreaming Twitter and Facebook proved to be too fierce a rival for Meerkat, one of the first...

We are well into the year now and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind. Invest in Instagram Open to all advertisers as...

The many paths to achieving strong social media game are unique for every client. When we’re onboarding new clients, one of the most important questions we ask them is how they are structured and what their approval process is. This gives us valuable insight into...

What were you doing over the holidays? Although many trimmed the tree and got into the holiday spirit, millions of people decided to immerse themselves in Netflix’s most recent binge-worthy phenomenon – the 10-part documentary series Making a Murderer. The show follows the controversial case...

Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog posts, forums, reviews, and social posts can be extremely valuable to brands, helping them to better understand their customers. [br][br] Social media listening...

Targeting all one billion Facebook users may seem like the right way to get your brand out there, but you’d be wasting your money by reaching people who may not be interested in your message. Not only are you reaching users who are less likely...