Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem...
How does one brand monitor and listen to the thousands, if not millions of members in its community? This daunting task seems like a nightmare to any individual managing a social channel for a brand or organization. But don’t worry. The world of technology has come...
Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. Who...
Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few. In the past couple years however, live-streaming has become more accessible to the average Joe, making it so that if you have...
If you are like the members of the analytics team here at Ignite Social Media, you've been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It's taken four years for a native...
Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. We’re talking about apps that give you...
Picture yourself needing to switch a flight, upgrade your cable package, or order a new smartphone. Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! What if all of these...
Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day....
“Working hard doesn't necessarily mean being productive, unless it is accompanied with an effective strategic plan of action.” ― Edmond Mbiaka Here at Ignite Social Media we embrace the core values of #AlwaysLearning, #Collaboration and #ClientSuccess. By expanding your own knowledge in the social media arena and working...
The world of social media is constantly changing and evolving. With new technological innovations on every platform, it’s up to everyone to stay informed and one step ahead of the changes. But naturally, life gets in the way and it’s tough to know every detail....