Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Even with the lack of enthusiasm for IGTV, videos are still being added daily. Users now have the option to...

Chatbots are valuable tools for brands. They can supplement customer support efforts, capture qualified leads, or broadcast messages to users – just to name a few applications. Here at Ignite, we’ve done extensive research on the artificial intelligence service, analyzed the best in the biz,...

Artificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. One particular form of AI, however, has been a hot topic in the business world...

Pinterest began testing video ads that take up the entire width of a user’s mobile device – Promoted Video at max width – in early June. This week, the ad unit debuted to all advertisers on the platform. In their release, Pinterest advised on best...

In an effort to create more transparency after their big privacy debacle, Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks.  Previously, you could only see what competitors were doing...

With any new innovation, it's important to take a step back and ask some strategic questions before diving into development of the new technology. Chatbots are no exception. That's why we've developed three chatbot questions to align on internally that will help save you time,...

Snapchat was all the rage back when it was first created, but now other social media apps are jumping into the scene, mimicking some of Snapchat’s fun features and leaving the once-popular app in the dust. Now that Instagram and Facebook are encouraging users to...

There has been lots of talk about video in general, but most recently, a lot of brands are talking about using live video as part of their overall strategy on social. We’re here to help you determine when it’s best to use live video vs....

Drones and the amazing content they’re capable of capturing are much more attainable these days, so it may make sense to add some sky-high photos and videos to your brand’s content mix. Before you head off to location and take to the skies, make sure...

There are many ways to create content. You don't have to primarily rely on your desktop computer to modify digital content like images and video for the brands that you help. There is a countless amount of smartphone apps that can come in handy for...