Television viewing is not the boring, couch-potato activity it used to be. With the advent of social media, viewing has become increasingly participatory and it's time for marketers to take notice – and take advantage of this hot new trend.Another clear trend in interactive TV...

In spring, Jim Tobin wrote an interesting post about social media campaigns outperforming banner ads. With a nod to the irony of it all, I wanted to apply my experience in media buying to test the effectiveness of promoting that blog post across three different...

This is a guest post by Tristan Handy. Tristan is the Director of Operations for Argyle Social, a social media marketing software and dashboard that helps businesses create real returns from the social channel. Find him on Twitter @jthandy. Post automation has been a hotly debated...

Many are claiming this year as the year of "social mobile".  Even Facebook's CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool - Facebook Places.This said, social media...

In preparing a social media strategy last week, I stumbled on the Engagement DB report prepared by Wetpaint and Altimeter group in 2009, and I must say, the report still has nuggets of insights that are helpful ammunition for most social media marketers....