Continuing the series on social media marketing mistakes from last week, today’s mistake is about “schmoozing instead of connecting.” I talk a lot about social media being a cocktail party. And behavior that would be OK at a cocktail party will likely be OK...

Earlier this month, I ran a daylong seminar on social media marketing, which was sponsored by the Triangle chapter of the American Marketing Association. It was sort of a “101” class. We started at the basics and moved through it to best practices. About 75...

I’m heading out of town early today and don’t have much time for a long post, but just wanted to share sort of a rambling....

One of the things we do as a social media agency is analyze what other people do and comment on it. To that end, way back in August, Lisa wrote a post called “Delta starts a blog, I’m still laughing.” At the time, the...

In Friday’s post, I admitted the social media can be a waste of time. I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing. ...

Social media is a waste of time. There, I said it. Yesterday, I read a long blog post by a guy I’ve never actually met. Then I read all the comments. Then I left a comment, offering advice he asked for....

Most progressive marketers seem to understand the importance of social media by now. If they don’t, a new report by eMarketer suggests that they need to, and fast. According to the report by Strategy Analytics, more than one billion broadband users will be...

With mine and Jim’s previous posts about Wal-Mart’s missteps in social media, I couldn’t resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure. ...

In my work here at a social media agency, I’ve been noticing recurring trends in false perceptions and misconceptions of social media and social media marketing from new prospects and clients alike. As a result, I decided to clear things up with some good ol’...