Social media has long been recognized as one of the best channels to reach masses with a limited budget; however, for smaller businesses or those wanting to tailor their messaging by location, it poses some challenges. If you're a café in a small town, how...

Very Serious Writers may scoff, but there is a thriving community of fan fiction writers online. What is fan fiction? It's fiction written using characters and/or the setting from another author's work. (Or not necessarily another author. Fan fiction is written by fans of not...

The food truck phenomenon has been spreading across America recently in large part due to social media. I sat in on a fantastic panel with three contestants from Food Network's The Great Food Truck Race: Daniel Shemtob of Lime Truck, Stephanie Morgan of Seabirds Truck, and James DiSabatino...

Mindy Kaling isn't the first celebrity author to use social media to market a book launch, but she just may have done it the best. Lord Alan Sugar launched his eBook, The Way I See It, live on Twitter Sept. 28, and Ozzy Osbourne harnessed...

This is a guest post by Megan Hannay, the Social Media Director for CarWoo.com, a new car buying marketplace. You can find her at http://carwoo.com/blog or at mallyhanna.com/blog, and she tweets from @mahannay. She lives in San Francicso where she enjoys wine, blogging, cheese and unnecessarily tall hills. Startups...

Looking to start a company? Awesome. It’s a really good time to do so. The average individual is more connected than ever before. This makes leveraging social channels increasingly complex but all the more vital and beneficial for companies. If you are looking to promote your...

Around 2007 and 2008, I remember social media marketers harping that the most important thing for a brand to do in the social space was listen and respond to consumers. As we come closer to 2011, I can't help but feel that the most...

People are still wrapping their arms around what a social media agency can do for them, so one of the questions I get asked a lot is, “Can’t you go out to the bloggers and pitch them to write about us?”...