It’s safe to assume that all the top online retailers are very active in social media. [br][br] This is certainly true of the top players in the UK and the Netherlands, but what exactly are they doing in social media, and more specifically, how are they engaging...

We’ve had a few days to recover from our Thanksgiving hangover and the trauma we endured on Black Friday has passed. We’re easing ourselves back into work, returning some emails and attending some meetings. I think now is the perfect time to take a second to...

Summer is the favorite time of the year for many children – their days are filled with swimming, playing outside and most importantly, no school! Just ask Kid President: https://www.youtube.com/watch?v=4MlZR691of0 However, for one in five children in America, summer can also mean a lack of food. More...

Even your hashtags must include evidence of a contest entry, according to the FTC. Luckily, compliance is easier than it sounds. The FTC made Cole Haan an example, when the brand ran a Pinterest sweepstakes that asked users to create a board with photos tagged "#wanderingsole"...

Frequently brands come to us looking for a social program that spans globally with some sort of sweepstakes component for fans and followers. The sticking point of the sweepstakes is often this: To run a truly global sweepstakes in every country is legally impossible. While that...

Influencer marketing has become one of the leading focuses in today’s social marketing world. It has proven to be an effective way that brands are getting content spread and consumed by target audiences. It employs the notion that you can get a key person to...

The Super Bowl has always been an advertising showcase for marketers. It's the rare occasion where you don’t set your DVR and fast-forward through the commercials.  But lately, it’s been a big stage for social media integration as well. I've tracked social media’s involvement in...

As social media becomes increasingly visual, photo contests have become an effective way for brands to reach out to their online communities in fun and creative ways. Instagram, the popular photo sharing app for iPhone and Android, is emerging as the primary means to run...