Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand?...

Although the school year doesn’t typically start until September, most back-to-school purchases are made months before. Most U.S. parents are making the majority of their back-to-school purchases in July and August, so brands need to make sure to have their paid media strategy on lockdown...

According to eMarketer, social network ad spending is increasing at a rapid rate. This year alone, over $13 billion will be dedicated to promoting ads in the social space. Do you ever log onto Facebook and wonder how the magical internet fairies know about your 6...

Social campaigns are a great way to complement ongoing content and social media strategies. Here I’ve highlighted three of the most impressive campaigns executed by Ignite Social Media and Carusele this year. Pyrex 100 Client: World Kitchen // Pyrex [br] Campaign Hashtag(s): #Pyrex100 // #RaiseYourGlassSweeps [br] Objective(s): Organic content creation around...

Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to...

Content marketers have successfully used the integration of quizzes within social media to effectively generate leads. [br][br] With the demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% with enhanced lead generation. [br][br] If you incorporate these quizzes into social media, you've...

There is a common misperception among the world of promotions that Sweepers – people who are work-from-home sweepstakes contestants – tend to lean toward the dishonest side of things and are participating because they are after the ultimate prize, whether they need it or not....