Your audience is on Facebook and Twitter every day, but your engagement numbers are decreasing. You Google the top social brands you know, and their numbers don’t look like they’re dropping. What’s going on? You may have become part of the 99%. A new study from...

Social media monitoring is a critical aspect to any well thought-out social strategy implementation. Many practitioners often question whether or not today’s tools justify the spend and, even more importantly, what tools should be used for their company’s specific situation. The honest truth that most...

As most of my coworkers know, I get incredibly excited when I find new tools.  This month’s find is no exception. Over the past few weeks I was on the hunt for a really good RSS desktop application that is easy to use, customizable, and...

In my opinion, social media monitoring is one of the most important aspects to any Internet marketing initiative today. Tight integration with offline and online campaigns is a necessity and organizations need to have the right procedures in place to fully take advantage of conversation...

Other members of the Ignite Social Media team laugh when I rant about Google. “Great technology. Ugly user interface.” Google Reader is a great example of that, but now there’s a solution to get your RSS feeds served up with some design consideration and...