Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must have been 30 minutes straight. (Thank God for in-flight WiFi, am I right?) What took me by surprise is that not...

When I try to explain my job to people outside of the industry, the most common reaction I get is something along the lines of “So you do Facebook…and numbers?” As a social media analyst, I do spend a great deal of time in Facebook,...

What were you doing over the holidays? Although many trimmed the tree and got into the holiday spirit, millions of people decided to immerse themselves in Netflix’s most recent binge-worthy phenomenon – the 10-part documentary series Making a Murderer. The show follows the controversial case...

Social media monitoring has been around since social media marketing came into existence. Monitoring is great for customer service, measuring share of voice, brand and competitor research, product feedback, etc. As such, it has become a necessity for any brand or agency working in the...

Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog posts, forums, reviews, and social posts can be extremely valuable to brands, helping them to better understand their customers. [br][br] Social media listening...

Anyone familiar with social media community management knows that a good portion of the job involves customer service care. Some days, it feels like the questions and complaints never end and the work community managers usually enjoy can unfortunately become monotonous and stale.  Giving the...

Many a marketing team has sat around a table brainstorming about what their customers want to hear. Instead of guessing which types of content to create, try listening to your customers instead. [br][br] When used to monitor customer conversations and uncover real customer concerns, your social listening...

[br][br] It’s that time of year again. When the time-honored tradition of cutting down nets, busting brackets, and ravenous fandom takes hold in the cube farms across the country. Hope springs eternal that one college team can provide an individual their bragging rights for the year...

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. [br][br] Over the last couple weeks, Facebook has deleted millions of...