One of the most respected figures in SEO said that Facebook shares and Google +1s impact search rankings more than almost any other factor. An even bigger authority said “not true,” in this week's Social You Should Know. Also, a reminder that I’m hosting a free...

  Free Webcast - August 29 at 1pm EDT Join us for a webcast led by Ignite Social Media Founder & President Jim Tobin and special guest Mark Malmstead, Senior Manager of Media, CRM, and Social Media for Dodge, as they share how one of America's iconic auto brands drives...

Have you found yourself reading a blog post or participating in a webinar and simultaneously googling words as they are tossed back and forth? As we barrel through a period of unprecedented growth in our industry, one of the side effects is the creation of...

Questions about cost frequently (and obviously) arise in our conversations with prospective clients. Social media is an evolving medium and the costs of doing business are constantly in flux as a result. And budgets are budgets. We first wrote about the cost of social media marketing...

The second question of the marketer's foray into social media series, was: "How long does a typical social media campaign last?". I have to admit that this might be one of the hardest questions we get asked as a social media agency. (When I worked in...

Since we formally announced the launch of this social media agency we call Ignite, we've been swamped with calls from companies asking how we can help them. Some have very specific questions and are well-informed on what they'd like to do. Others have an understanding...