The second question of the marketer’s foray into social media series, was: “How long does a typical social media campaign last?”. I have to admit that this might be one of the hardest questions we get asked as a social media agency. (When I worked in...

Since we formally announced the launch of this social media agency we call Ignite, we’ve been swamped with calls from companies asking how we can help them. Some have very specific questions and are well-informed on what they’d like to do. Others have an understanding...