As a whole, 2017 was a trip. From politics to entertainment and everywhere in between, there’s been a lot going on, even within the social sphere. While it certainly was an experience, a lot of us are looking forward to what 2018 has to offer....

With 2018 on the horizon, we are looking back on the good, the bad and the ugly 2017 brought us! While social is constantly changing presenting new challenges around every corner, there were some positive developments for the everyday user and marketers alike! While this...

Thanks to our team of social media pros who are always learning what's new in the industry, we've written hundreds of blog posts in 2017. Here are our top five posts of the year. Enjoy! The Latest Facebook Performance Metrics; How Does Your Brand Compare? Back in...

If you’ve been on any social media platform this month, you’ve probably seen many posts surrounding the holiday season. Many of the industry’s biggest brands have a great reason to participate in marketing to customers this year and here’s why. According to Adobe’s 2017 online...

Can you believe another year has passed? Another year of hashtags, pins, stories and #ads. Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody This year we saw Facebook unsuccessfully try to capitalize on the story trend while Snapchat...

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Then you’ve stumbled across the right blog post. First off, know that you’re not alone! 55% of marketers report a...

Our newest white paper, Mindset in the Moment, describes five important pillars of consideration that goes into every piece of content that we create. The fifth and final pillar is "healthy disruption," and requires an understanding of the channel and your audience to be successfully...

The key to creating successful social content is to plan ahead. Much like a garden, social channels need lots of attention and care to ensure their survival and growth. Care for and manage them, and they will reward you with engagements, followers, and likes. Neglect...

When it comes to finding new customers, what happens on Facebook doesn’t have to stay on Facebook. In fact, lead generation ads on the platform are a great way to get contact information to help generate sales leads for your ongoing media initiatives. Here are...