In 2017, eMarketer predicted decreases in Facebook users in the under 25 age range. Recently, new information was released showing that the decline was much greater than they had initially projected. Shockingly, they reported, “for the first time, less than half of US internet users ages...

We’re officially into the swing of 2018 and with the first quarter winding down, it’s time to evaluate how your social media strategy is working. There is no better way to start than to compare last year’s efforts to this year’s efforts. Knowing this information will help...

With the first day of spring right around the corner and the end of Q1 approaching it is a great time to do some social media spring cleaning of your channels and tactics. There have already been some channel announcements and updates that you will...

Many marketers are now looking beyond millennials and at the next generation of up and coming buyers. There has been a lot of coverage about how younger generations are leaving Facebook and spending time elsewhere. As a social media agency, we spend a lot of...

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Additionally, recent algorithm...

A new year means a chance to rethink your approach to social media campaigns. Hit “refresh” on your media buying technique by leaving these habits in the past, and look forward to better-performing social campaigns. Traffic Campaigns Cut down on reaching clickly users who may not be...

There are many ways to create content. You don't have to primarily rely on your desktop computer to modify digital content like images and video for the brands that you help. There is a countless amount of smartphone apps that can come in handy for...

Not everyone’s a fan of Valentine’s Day festivities. But for those that are, it’s a day full of love, chocolates, flowers, heart-shaped goodies ...

With technology advancing, there are many messaging apps that subscribers can now choose from to connect with their favorite brands, businesses and friends. Most of us use messaging apps to chat with our friends but nowadays brands are tapping into messaging platforms like Facebook Messenger,...

If you’re a marketer, you’re well aware that the social space is constantly changing. It keeps us on our toes! Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). In December, the platform announced News Feed...