I'm the first to admit that I have a track record of bashing Walmart's previous social media efforts on this blog, but I'd like to take a few minutes to give my review on Walmart's latest social media effort, the checkoutblog.com....

I've officially decided that I'm voting for Ed in 2008. And yes, I admit that this decision is primarily on the premises of the campaign's marketing and social media efforts. But let me explain…....

Lately I admit that I've been on a rampage covering and critiquing companies that have needed some work with their social media tactics. First Wal-Mart, then Delta. I admit- I've been a little out of control....