To jump start the series 26 Social Media Marketing Examples In Detail, I will start with a review of the popular channel, Animal Planet. Here's some of my findings (along with a slideshow to easily see these efforts without visiting each link!):...

Last week, I stumbled across Peter Kim's blog post titled, "A List of Social Media Marketing Examples". Let me just add that this title should be revised to, "A MASSIVE list of Social Media Marketing Examples", because Peter has collected over 200 companies who are...

Over the summer, I had heard from Mashable that Disney was introducing social networking functionality on its existing site Family.com, but it took me until now to finally make my way over to join the network to see what it is about. Since everything...

I just read an interesting article over at TrendSpotting covering Coke's latest foray into social media marketing that I thought was interesting enough to share. In this effort, Coke decided to use social media as its primary vehicle to market its latest Brazilian product i9: Hidrotonico...

I got an email on Friday from Christina at the Advance Guard pitching "Coke Tags" as a new social media marketing effort from the Coca-Cola Company. The whole experience, from pitch to this blog post, provides lessons in social media marketing that all large brands...

Before I go further, I just wanted to say that I realize that I often point out companies whose social media efforts fail or fall short. It's a character flaw, I promise. But, I really think it is because every time I take the time...

Today I was listening to Pandora, once again rocking out to some John Mayer radio, and I noticed one brand trying to get close to "social media", through somewhat a unique form of traditional advertising mixed with social media. ....

Lately I've been keeping my eye out for brands that are making a dive into social media, so I thought that I'd share one brand I came across a few weeks ago: The Kraft brand, Crystal Light. I actually came across this effort in a...