Recently I stumbled across the microsite for the "Filter For Good" campaign, which is a collaboration by Brita and Nalgene to convince people to stop buying bottled water. Well, I didn't stumble across it, exactly. There was an ad on Pandora's website pointing...

Okay, so maybe I have a bit of a penchant for action sports when it comes to examples of companies that could use social media, but Burton snowboards is a great example of a company that caters to a niche interest with a wide...

I own a lot of shoes. I mean, a ridiculous amount. If you went to my apartment, all you'd see are cats and shoes. I have an interest, and specifically, I am interested in DC Shoes. I own a few pairs, to put it nicely. Sneaker...

After many reminders, I am continuing with the series, "26 Social Media Marketing Examples in Detail" .  Because this is going to take a while to pour through (and I want to make sure these reviews are in-depth and provide quality insight) you also may...