Recently I stumbled across the microsite for the “Filter For Good” campaign, which is a collaboration by Brita and Nalgene to convince people to stop buying bottled water. Well, I didn’t stumble across it, exactly. There was an ad on Pandora’s website pointing...

Okay, so maybe I have a bit of a penchant for action sports when it comes to examples of companies that could use social media, but Burton snowboards is a great example of a company that caters to a niche interest with a wide...

I own a lot of shoes. I mean, a ridiculous amount. If you went to my apartment, all you’d see are cats and shoes. I have an interest, and specifically, I am interested in DC Shoes. I own a few pairs, to put it nicely. Sneaker...

Continuing with the series, “26 Social Media Marketing Examples in Detail” we will now look at Home Goods efforts within social media. What are they doing?...