We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in...

December is a busy time for us advertisers as we’re looking to spend budgets by the end of the year. This benefits us in a few ways. It’s important to (wisely) spend the entire budget to demonstrate that you need a similar budget in the...

With the New Year comes new clients, assignments and budgets. To make the most impact with your social media buying budget this year, here are some tips and tricks both timeless and new.Select platforms that make sense with your audience. Just because you’re able...

The days are not past when we can turn to key social platforms and expect that through organic reach we are going to hit and engage our fans and followers.  It’s supply and demand.  There isn’t enough real estate in newsfeeds (or a person’s day)...

The Wall Street Journal recently reported on Forrester Research findings that Facebook ads outperform those on other social sites.  At the core of this story is Forrester’s report titled “It’s Time to Separate ‘Social’ From ‘Media’:  Why Marketers Must Hand Social Ad Budgets to Media...

I work with all different types of brands in social media marketing, and I've noticed one thing is fairly common among prospects in particular: many brands aren't willing to give clear budget guidance for social media marketing efforts. [br][br] I understand some of the reasons.  Early in...

Back in 2010, Social Media Group in Canada created a template for companies to use when they were looking to find a social media agency. (I'm not going to link to it because I don't want you to use it.) It was certainly well-intentioned, but...