There’s no denying that social ad spending is on the rise. In fact, according to eMarketer, 2016 is expected to generate $13.43 billion in social ad dollars, with social networks set to account for 20 percent of U.S. digital ad spending. Social giants like Facebook and...
Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...
It’s been a big year in the paid social media space. With the close of the year upon us, here are some of the lessons we learned. 1. Paid Social Shows No Sign of Slowing Down According to eMarketer, social network ad spending will reach over $10 Billion...
Since their introduction to Facebook Ads Manager last year, Facebook Carousel Ads have revolutionized the way B2B advertisers approach advertising on Facebook. Before, marketers were confined to a single image, forced to choose just one image of their product and hope it catches the eye. Though...
Integrating your marketing efforts across verticals can provide efficiencies and a more complete profile on your consumers. The topic of social media and customer-relationship management, CRM, integration has been a hot topic over the last year or so. Social channels have made it easy to...
When Apple released iOS9 in September, it was the first time that the mobile platform allowed ad blocking technology. The very next day, ad blocking apps were at the top of the download charts. Many marketers foresaw doom for advertising even though ad blocking has...
Targeting all one billion Facebook users may seem like the right way to get your brand out there, but you’d be wasting your money by reaching people who may not be interested in your message. Not only are you reaching users who are less likely...
Facebook recently announced the way their ad platform calculates cost-per-click (CPC) is changing. The new CPC calculation only includes link clicks instead of all click actions (e.g. likes, comments, shares). Here are three things to consider when analyzing your content after bidding by CPC: 1. Don’t ignore the...
On the trend of many new social ad formats launching, Pinterest and Instagram are stepping up their game to support e-commerce. This is a really smart move by both channels as Marketing Managers are looking for more ways to tie social media directly to sales....
Within the last week or so it seems like every social platform has announced a new ad product offering. The main focus for these ad types, and a hot topic for the social industry overall, is video. The new YouTube, Snapchat, and Pinterest ads focus...