Have you been hearing whispers about "important 1 to 1 social networks" and "mobile messaging usage being on the rise" but haven't had the time to dig into all of the platforms that this covers? Well, you're in luck because we have, and we're sharing the...

Ignite Social Media hosted the first ever “Snapinar”; a webinar about Snapchat, on Snapchat! We wanted to use this opportunity to test how to best measure Snapchat campaigns. In this post, we’ll discuss Snapchat KPIs and best practices, as well as challenges that come with...

Earlier this week, we hosted the first ever "Snapinar." Like a webinar, but on Snapchat. And of course, the topic for the first ever Snapinar should be about Snapchat! [br][br] When social media marketing is all you do, you learn a lot in the space. EVERY.SINGLE.DAY. And because we're...

Snapchat, one of the most popular social apps amongst millennials, has also found its niche with celebrities and numerous brands. The photo-driven messaging app allows users to snap videos and photos directly to their friends/followers that can last anywhere from 1-10 seconds before they disappear....

If there is one social network that has seen monumental growth this year, it would be Snapchat. [br][br] With the increase of celebrity interaction hitting the heart of the app’s young user base (you have your Kylie and Kendall Jenner, Justin Bieber, bloggers and influencers of large...

In 2011, when Snapchat showed the first signs of potential and I signed up, the only point I saw in the network was the silly faces I could send to my cousins while we waited patiently for a wedding shower to end. Since then, I've seen the networks...