If your brand is doing social media well, then you spend a good amount of effort focused on customer service. Let’s face it, when most of us think of customer service we think of something like this: [br][br][br][br] However, customer service has evolved thanks to social media....

You may have heard Airbnb mentioned recently in our “Topics That Are Igniting,” mainly because they just received a sizable investment from Ashton Kutcher. Airbnb is a marketplace that brokers rentals of people’s spare rooms, entire apartments, or vacation spots. It’s a very cool service,...

Last week was the infamous Pubcon Internet and Social Media Marketing conference held in Las Vegas Nevada. Over 4,000 fellow Internet marketers each year descend on the bright city. This year, I had the chance to speak on a panel about Reputation Management and Monitoring....

In one of my recent blog posts, I touched on the idea of social review tools and how much I believe in the idea of customer reviews. It sparked a fair amount of conversation about the power of reviews, especially negative reviews. ...

Occasionally when I tell someone that I work in social media, I get an eye roll and a snide comment that typically includes some version of the phrase “get a real job.” Fortunately, I was a Women’s Studies major in college and I am therefore...

If you’ve ever written a blog post, read a blog, or had an opinion on anything in the blogosphere at all, chances are you’ve encountered a negative comment. In some cases, the vitriol of negative comments are the driving force behind the blog itself (see...

Welcome to the conclusion of this series of posts on Using Social Media Marketing to Promote Yourself as a Brand.Finding SuccessI don’t want to answer the question of “How do you measure the success of a social media marketing strategy?” but what I will do...

Congratulations! We’re trucking right along on turning you into a Social Media Marketing success story, and you’ve already gotten through the hard part. Well, really, you’ve barely scratched the surface, but don’t worry—it just gets more fun from here....