Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we've compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019.Social Media Ad Spending Predicted to Grow...

What Are Facebook Marketplace Ads? Facebook Marketplace gives users an easy, convenient platform to buy and sell in their area. Thanks to expansion of Facebook placement options, it is now possible for businesses to advertise on Marketplace. Facebook offers placement beyond Newsfeed and Stories, tapping into...

Facebook Automatic Events Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. This feature was developed last year and is not yet available on all ad accounts, but there some ad accounts who...

Advertisers can now tap into Facebook Stories’ 150 million daily active users, with the launch of new ads in Stories this quarter. Before you start adding Stories to your paid social strategy, here’s what you need to know about this new placement.Limited Objectives Not all ad...

In an effort to create more transparency after their big privacy debacle, Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks.  Previously, you could only see what competitors were doing...

Facebook recently implemented an authorization process for page admins and advertisers in the U.S. who run political ads. While this process appears to only affect a fraction of ad accounts, many advertisers have seen their non-political ads be tagged as containing political content.  This occurrence has led to confusion surrounding...