Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. This is the newest addition to the cost control options (Bid Cap and...

With so many targeting options available on Facebook, it can be difficult to know which audiences will give you the biggest bang for your buck. Having a solid targeting strategy, optimizing your audiences, and taking learnings from previous campaigns are key to running cost-efficient campaign on Facebook. Here are...

https://www.youtube.com/watch?v=5eqQb4R5TQQ&feature=youtu.beFacebook's Clear History ToolFacebook's clear history tool is scheduled to roll out later this month. The clear history tool, which is officially called off-Facebook activity, will give people more transparency and control over the data shared with Facebook from other apps and websites. When someone...

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we've compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019.Social Media Ad Spending Predicted to Grow...

What Are Facebook Marketplace Ads? Facebook Marketplace gives users an easy, convenient platform to buy and sell in their area. Thanks to expansion of Facebook placement options, it is now possible for businesses to advertise on Marketplace. Facebook offers placement beyond Newsfeed and Stories, tapping into...

Facebook Automatic Events Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. This feature was developed last year and is not yet available on all ad accounts, but there some ad accounts who...