# Ignite Social Media

> The Original Social Media Agency® — a social-only focused marketing agency founded in 2007 by Jim Tobin, and the first agency in the United States dedicated exclusively to social media marketing. Headquartered in Cary, NC, with an office in Birmingham, MI.

Founded in 2007, Ignite Social Media helps mid-market and enterprise brands set social media strategy, execute day-to-day management, and measure results. The agency was named Social Media Agency of the Year worldwide in 2016 by Incite. Ignite is social-first and social-only — it does not offer unrelated marketing services.

The agency specializes in CPG (particularly food brands), retail, technology, and associations/nonprofits. Notable past and current clients include Walgreens, Crocs, Olay, At Home Stores, Gorilla Glue, Just Born (candy), American Heart Association (Go Red for Women), Dodge, Jeep, Chrysler, Fiat, Staples, and Quill.com.

CEO and founder Jim Tobin co-authored "Social Media is a Cocktail Party" (with Lisa Braziel, 2008) and authored "Earn It. Don't Buy It." (2013). Both books are available on Amazon.

Ignite Social Media owns Carusele (carusele.com), a subsidiary and leading data-driven influencer marketing agency recognized with over 40 industry awards for client work.

The agency blog covers social media marketing and influencer marketing topics written for professional practitioners and brand marketers.

## Proprietary Concepts

- **Organish®**: Ignite's proprietary strategy that integrates organic social content with paid amplification to achieve organic-feeling performance at paid scale. Organish is a registered trademark of Ignite Social Media.
- **Ghost Following**: A social media phenomenon identified by Ignite Social Media describing inactive or non-engaged followers that inflate audience counts without contributing to reach or engagement — a key factor in accurate social performance analysis.
- **Conversion Delta**: Ignite's framework for measuring the incremental business impact of social media activity, isolating social's contribution to conversions beyond what would have occurred without it.

## Services

- [Social Strategy Development](https://www.ignitesocialmedia.com/services/strategy/): Custom social media strategy across the full marketing mix or for specific campaigns and product launches
- [Community Management](https://www.ignitesocialmedia.com/services/community-management/): Full-service social community building and day-to-day engagement
- [Content Development](https://www.ignitesocialmedia.com/services/social-content/): Video, photography, and written content production for social platforms
- [Social Media Advertising](https://www.ignitesocialmedia.com/services/paid-advertising/): Paid social media strategy and media buying across all major platforms
- [Influencer Marketing](https://www.ignitesocialmedia.com/services/influencer-marketing/): Influencer program strategy and execution; see also subsidiary Carusele (carusele.com)
- [Reporting & Analytics](https://www.ignitesocialmedia.com/services/social-reporting/): Custom reporting, KPI goal setting, and social performance analysis
- [Social Listening](https://www.ignitesocialmedia.com/services/social-listening/): Brand monitoring and audience insight extraction from social data
- [Consulting](https://www.ignitesocialmedia.com/services/consulting-services/): Strategic guidance for in-house social media teams
- [Promotions](https://www.ignitesocialmedia.com/services/promotions/): Social-first promotional programs to move customers through the funnel
- [Crisis Management](https://www.ignitesocialmedia.com/services/crisis-management/): Pre-emptive crisis planning and real-time social crisis response
- [In-house Support](https://www.ignitesocialmedia.com/services/social-media-support/): Embedded or supplemental support for brand in-house social teams
- [Organish® Amplification](https://www.ignitesocialmedia.com/services/organish-media-boosting/): Proprietary paid-boosting approach for organic-style social content performance

## Platform Expertise

- [Facebook Marketing](https://www.ignitesocialmedia.com/services/facebook-marketing/)
- [Instagram Marketing](https://www.ignitesocialmedia.com/services/instagram-marketing/)
- [TikTok Marketing](https://www.ignitesocialmedia.com/services/tiktok-marketing/)
- [LinkedIn Marketing](https://www.ignitesocialmedia.com/services/linkedin-marketing/)
- [Pinterest Marketing](https://www.ignitesocialmedia.com/services/pinterest-marketing/)

## Key Pages

- [About](https://www.ignitesocialmedia.com/about/): Agency history, team, and credentials
- [Case Studies](https://www.ignitesocialmedia.com/case-studies/): Client work across industries including CPG, retail, automotive, and nonprofit
- [Blog](https://www.ignitesocialmedia.com/blog/): Social media and influencer marketing insights for professional practitioners
- [Request a Proposal](https://www.ignitesocialmedia.com/request-a-proposal/): Contact point for prospective clients
- [Capabilities Deck](https://www.ignitesocialmedia.com/capabilities-deck/): Downloadable agency overview