Since its launch last summer, Instagram TV (IGTV) has been slow to start; however, some brands are committed to using the platform for long-form video. Even with the lack of enthusiasm for IGTV, videos are still being added daily. Users now have the option to...

In this week's edition of Ignite Your Week, we're talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z.Micro-channels for Gen ZEssentially what's happening is generation Zer's are recreating Facebook groups on Instagram. We are seeing...

On this week's edition of Ignite Your Week, our focus is on Instagram's new in-app checkout feature. Although it's still in beta testing, what we have heard is that Instagram expects to make about 10 billion dollars on this feature. Great for them, but what...

It’s no secret that Instagram Stories are all the rage these days. In fact, there are now over 500 million active daily users on Stories alone and that number is expected to continue increasing. Stories are a fun and quick way to share content on...

Stories have become a major part of Instagram, receiving millions of views daily. If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. With...

Let’s be real, if you aren’t on Instagram, you’re missing out. Instagram remains the golden child of the social media scene for marketers. With over 1 billion monthly active users, it’s not hard to see why. With so many people and brands being on the...

I think you’d be lying if you said you haven’t at least tried some type of flavored water. (I’m currently obsessed.) It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to...

One month down, 11 to go! 2019 is underway and there have been several new updates since December. Nearly every platform has been making changes, adding features, or tracking trends to keep up with the ever-changing industry. We’ve seen some good changes and some updates...

It’s 9:00am on a work day and I’m already thinking about lunch. Since naturally it needs to decided now, time to go onto Instagram to see who could lure me to their fast food restaurant based upon their feed. Using QSR’s list from 2018 for inspiration,...