You don't always need a fancy digital camera for photography. These days, some smartphones can be just as useful. Newer smartphones come equipped with cameras that can capture high-quality photos that stand out on the newsfeeds. This means that shooting social content on your smartphone is something that content...

“Diversity” and “Inclusion” are words thrown around pretty often in 2019. It wasn’t always seen as important for a brand to pay special attention to its content and ensure it was relatable to people of all walks of life. However, in today’s world, a makeup...

One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Go ahead and bookmark it so you can reference it whenever you’re writing copy...

Engaging social audiences over summer months can be challenging for brands with so many interesting things going on throughout the busy season. Social media teams must strive to produce and put out captivating content to keep their occupied audiences interested. If you’re running low on ideas already here are...

Trying to craft the perfect CTA? Not sure how to capture attention in a mere 140 characters? If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you.Know Your AudienceHave you ever been...

The task of creating engaging, effective social content can feel daunting without unlimited time and resources, but you shouldn’t always have to feel like you’re starting from scratch with each and every post. There are ways for recycling social content that is already at your...