The Super Bowl has always been the biggest event of the year for advertisers, but with the prominence of social media, brand involvement no longer stops when the commercials air. Social media is now a key part of the experience for brands and fans alike. Here’s...
Winter can prove difficult even when your job doesn’t involve regularly getting up from your desk, heading outside, and exploring until inspiration strikes. For most of us, such expedition isn’t an issue, but for your social media content creators, it’s basically everything. During the winter months (especially in...
If you’re reading here, you already know there’s more to social media marketing than posting pretty pictures to Facebook. In fact, a lot of thought, time, and work goes into building a plan long before any content is ever posted. Here are three tips to...
Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Then you’ve stumbled across the right blog post. First off, know that you’re not alone! 55% of marketers report a...
Our newest white paper, Mindset in the Moment, describes five important pillars of consideration that goes into every piece of content that we create. The fifth and final pillar is "healthy disruption," and requires an understanding of the channel and your audience to be successfully...
The key to creating successful social content is to plan ahead. Much like a garden, social channels need lots of attention and care to ensure their survival and growth. Care for and manage them, and they will reward you with engagements, followers, and likes. Neglect...
A lot of planning goes into creating a single social media post. Our newest white paper, “Mindset in the Moment” has 5 key ideas to keep in mind to ensure that your social media posts are the best they can be. One of the more...
With the amount of content posted daily on social media, marketers have the blink of an eye to make their content stand out amongst all of the other noise. Which is a challenge. Think about who you’re competing with in your audience’s news feed— other...
Halloween is right around the corner, which means it’s that time of year when social media managers begin planning their costumes, scouring Pinterest for inspiration and loading up their carts with accessories and bags of fun-size candy. While your Halloween costume may already be hanging...
Here at Ignite Social Media, we pride ourselves on creating people-first content. Over the last ten years, that has evolved many times to reach our newest iteration, Mindset in the Moment™. This approach is based on reaching people with content they will engage with, at...