As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA). Discover Boating focuses on increasing...

The task of creating engaging, effective social content can feel daunting without unlimited time and resources, but you shouldn’t always have to feel like you’re starting from scratch with each and every post. There are ways for recycling social content that is already at your...

Social Media is challenging to figure out. Coming up with ideas for content that works on all your channels is a tough task, so when you finally have an image that you are proud to post, it would seem that the next step would be to go ahead...

Phase II: Social Ad Targeting to Address the Customer Journey – Qualified TargetingPhase III: Social Ad Targeting to Address the Customer Journey – Lead ConversionPhase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting Broad targeting allows advertisers to build brand awareness and...

Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase III: Content for the Customer Journey – ConversionPhase V: Content for the Customer Journey –Loyalty & Advocacy Congratulations, you did it! You got someone to buy your product. 👏🏼 So...

Phase I: Content for the Customer Journey – AwarenessPhase II: Content for the Customer Journey – ConsiderationPhase IV: Content for the Customer Journey—Post PurchasePhase V: Content for the Customer Journey –Loyalty & Advocacy At this point in our customer journey, you have a grasp on awareness, we’ve...

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. No matter...