Consistently producing quality content is every blogger, community manager and social strategist's biggest challenge. While it can be very satisfying to rely on one's own internal creative processes to create home run content, sometimes the creative juices just aren't flowing. Creating valuable content takes a plan...

One of the most important distinctions about content created for social media is that it can be customized to suit particular platforms. Sure, you can throw your TV commercial up on YouTube, but you’d be completely overlooking all of the ways you can encourage users...