Sex has always been a great force in traditional advertising and it's no different on social. There's a reason why Victoria's Secret consistently ranks as one of the top Pages on Facebook. I personally read their posts for the engaging copy, but I hear there are...
There is a lot of noise in the social media marketing space. How does your brand separate itself from the competition, play on feelings of nostalgia, and engage fans all while using another brand's product to do so? Well, I'm not exactly sure how you...
The digital age has led to a shortening of attention spans and a lot of noise in the social media marketing space. How can you ensure your brand stands out from the crowd? Here are seven highly effective post types you should consider adding to...
Inspired by Jon Thomas’s Social Media Tips to Ignore post (particularly #4), a public service announcement for brands was in order. Some of the top marketers in social media are complaining of declining organic growth on Facebook, lost reach, and the need to constantly buy...
Jumping into the world of social media can be scary. Establishing and maintaining a brand presence on social channels requires more than just the occasional funny video or cat photo. We hope this series of tips from our Community Management team will ease some of...
Consistently producing quality content is every blogger, community manager and social strategist's biggest challenge. While it can be very satisfying to rely on one's own internal creative processes to create home run content, sometimes the creative juices just aren't flowing. Creating valuable content takes a plan...
Disappointment = Expectations - Reality Look familiar? Your anticipated experience falls short of the real thing, leaving you, well...
One of the most important distinctions about content created for social media is that it can be customized to suit particular platforms. Sure, you can throw your TV commercial up on YouTube, but you’d be completely overlooking all of the ways you can encourage users...