A while ago we shared a post with you about Developing a Brand Voice. In it we gave you some steps for knowing who you are as a brand and how to reach your target audience. The ultimate goal is to stay true to your...

It's hard to believe, but the first week of fall is almost complete. With every season change, comes new updates and tweets. Wondering how you should craft your autumnal Facebook marketing content? Take note from Reese's and be inspired. The Facebook Post To celebrate the new season,...

As the Breaking Bad series finale approaches, community managers may be planning to hitch a ride in television's favorite RV to break some bad for their brand on social media. But before you don the hazmat suit and gas mask, here are a few things...

With any big event, brands will most surely try to leverage pop culture with a clever tweet or Facebook post, and the final episode of Breaking Bad is no exception. Some brands will do it well and some rather poorly. Are you unsure if your brand should...

Sex has always been a great force in traditional advertising and it's no different on social. There's a reason why Victoria's Secret consistently ranks as one of the top Pages on Facebook. I personally read their posts for the engaging copy, but I hear there are...

Jumping into the world of social media can be scary. Establishing and maintaining a brand presence on social channels requires more than just the occasional funny video or cat photo. We hope this series of tips from our Community Management team will ease some of...