When it comes to seasonal content strategies the most engaging social posts come from a totally unique combination of knowledge about your brand and community paired with seasonal traditions + popular culture. [br][br] For some brands, the connection is natural and easily recognizable. For others however, it...
‘Tis the season for brands to recycle holiday content just like recycling Thanksgiving leftovers. But wait, we can help you think outside the Tupperware container. Step 1: Don’t be #basic. Who is already over all the pumpkin-talk? We get it – ladies love pumpkin flavors. But, it...
As the calendar wanes, and holiday promotions of all sorts become nearly omnipresent, our social channels will see a range of branded content show up. (Great holiday content suggestions here. #SameGoodLookingWriter). Whereas Christmas and Thanksgiving tend to focus on families, warmth, well wishes, and the...
Why isn’t anyone liking your Facebook post about installing moisture barriers beneath roofing tiles? Why didn’t anyone retweet your hilarious tweet about the reelection of the President of Belarus? Why does some content resonate with audiences and spread across the web, while other content dies...
We all know that the holiday time can be stressful, people are consuming more information than they typically would during other times of the year. For brands, it can be difficult for their messaging to get through the clutter, but one way to push through...
As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before...
Not only is LINE one of the largest messaging applications, it is also one of the fastest growing. In fact, Global Web Index reported in a Q2 report on mobile messaging that LINE was growing at a faster rate than Facebook Messenger, WhatsApp, Viber and...
In summer 2008, I signed onto Blogspot and began writing my story. I wrote almost every day, mostly sharing personal, intimate details of my family life. I wrote for no reason other than the pure joy of a new hobby and was amazed when I...
As billions of people celebrated The Supreme Court’s marriage ruling this morning, every social channel was ablaze with rainbow accouterments and celebratory posts. #LoveWins was trending on Twitter, the majority of Instagram’s new Trending Tags were focused on the breaking news, and Snapchat created a...
There are so many moving parts to creating great social content for your brand’s channels that it’s often easy to overlook great grammar as one of the most important elements. Sure, a brand’s voice is typically a little more relaxed in the digital space, but...