Snapchat Geofilters, the location-based graphic you place over your photo, is taking the social media world by storm. Thousands of geofilters have been created for specific locations and events all over the world, and are used by millions of Snapchat users on a daily basis. Snapchat...

There are so many people these days that aspire to become a full-time, work-from-home influencer. They see other influencers writing sponsored blog posts, snagging products for free, and getting access to exclusive events, and they want in on the action. But what they don’t realize...

By now you’ve probably seen something like this in any one of your social feeds — a popular form of content that is part video/part still image. The creator’s hope is that when you see this, your senses are fooled - which makes you wonder...

The concept of “influencer marketing” is nothing new. For decades, brands and the advertising industry have gravitated toward using the notable, famous, and controversial as the face of their product endorsements. The thought process was that celebrities, due to their famous nature, were trustworthy enough...

The most common reaction I get when I tell people what I do for a living is usually a long, blank stare, followed by “Soooo…you take pictures, then?” For those not in the industry, content producer seems like a made-up title, a hip way of...

Hunting for the perfect content creators for your social media strategy isn’t always an easy feat. When your client’s needs venture far from the realm of family, food, or beauty, it’s time to get especially creative in your search. In the world of content creators,...

Each morning we wake up and prepare for the day ahead of us. For some people in the working world, the day ahead is full of monotonous processes to get them from point A to point B, which occurs the same way, every single day....

When creating content there are several things that need to be taken into consideration, including the size and dimensions of the image that will later be posted to a variety of different social channels. Remembering all of the appropriate sizes for these can be a...