Ever since Snapchat Lenses rolled out last September, the selfies seem to be endless. Snapchat has been skyrocketing towards success, but lenses now provide a different type of entertainment that appeals to the networks audience of over 100 million daily active users. This newer feature not...

Creating content for social media can sometimes be a tedious and challenging task for many social media marketers. Challenges can begin developing during the planning process and trend through execution. However, Kyle Stuef, Director of Content Production at Ignite Social Media, has laid out four...

Are you a content creator and frequently challenged by Facebook's 20% rule for promoted content (or ads as Facebook calls them)? Images in your ads can include text that meets our general Advertising Guidelines, but may not include more than 20% text in the image to...

Snapchat Geofilters, the location-based graphic you place over your photo, is taking the social media world by storm. Thousands of geofilters have been created for specific locations and events all over the world, and are used by millions of Snapchat users on a daily basis. Snapchat...

There are so many people these days that aspire to become a full-time, work-from-home influencer. They see other influencers writing sponsored blog posts, snagging products for free, and getting access to exclusive events, and they want in on the action. But what they don’t realize...

By now you’ve probably seen something like this in any one of your social feeds — a popular form of content that is part video/part still image. The creator’s hope is that when you see this, your senses are fooled - which makes you wonder...

The concept of “influencer marketing” is nothing new. For decades, brands and the advertising industry have gravitated toward using the notable, famous, and controversial as the face of their product endorsements. The thought process was that celebrities, due to their famous nature, were trustworthy enough...