With the amount of content posted daily on social media, marketers have the blink of an eye to make their content stand out amongst all of the other noise. Which is a challenge. Think about who you’re competing with in your audience’s news feed— other...

Halloween is right around the corner, which means it’s that time of year when social media managers begin planning their costumes, scouring Pinterest for inspiration and loading up their carts with accessories and bags of fun-size candy. While your Halloween costume may already be hanging...

Here at Ignite Social Media, we pride ourselves on creating people-first content. Over the last ten years, that has evolved many times to reach our newest iteration, Mindset in the Moment™. This approach is based on reaching people with content they will engage with, at...

Last year, at Cannes Lions, Facebook introduced Creative Hub as its newest feature dedicated to experimentation in our mobile-first world. They said, “This new, online interface will be a sandbox where agencies can play with different ad formats for online and mobile and experiment with what...

Establishing a singular and unique brand voice can be a difficult undertaking. Harnessing that brand voice and implementing it in successful community engagement can be even harder. Hardest of all, however, is evoking and maintaining multiple, distinct brand voices when working for several diverse clients.While...

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren't really looking for the products and services they offer. How does a brand stay top of mind  for their fans during these times of the year? Well,...

Creating content sounds simple enough on paper, right? But it’s anything but simple when you’re looking at a content deadline on your calendar and don’t know where to go from there. To keep your sanity, and to keep your clients happy, there’s a process that...

We love when brands think outside of the box and try something a little different in their campaigns on social. You may have read our social media roundup of best in class brand social voices. We’ve put together a few brand examples that made us...

Since launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram, Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016....