Ignite Social Media partnered with Samsung Visual Display for ongoing social media services including: strategic consulting, community management, content creation, reporting, and social programs.

Samsung Visual Display

Successfully grew and engaged a global audience for Samsung televisions

Results:

  • Increased fans from less than 50,000 to 270,000 and vastly improved sentiment in just the first year.

 

  • Grew the brand’s Twitter following by 1,875%.

 

  • Increased fan count by 3x.

Challenge:

Samsung Visual Display wanted to take advantage of social spaces to market high-end Smart TVs to global consumers, with a focus on growing thriving communities and generating positive sentiment.

Solution:

Using a two-pronged approach, we took over community engagement on Samsung’s existing profiles and developed a long-term strategy that encompassed a channel strategy, measurement plan with KPIs and goals for the year, and a promotions plan designed to grow communities. While executing this strategy across Facebook and Twitter, we complimented daily activity with quarterly social media programs designed to drive acquisition and advocacy.