Ignite Social Media partnered with Dodge for ongoing social media services including: strategic consulting, community management, content creation, reporting, paid media buying and social programs.

Dodge: Defiance Arkfalls Sweepstakes

Leveraged a partnership to successfully drive awareness and purchase consideration of Dodge vehicles within a new community

Results:

• The program generated over 250 million impressions.

• The sweepstakes helped generate over 167,000 pageviews for the Redline Dodge blog.

• 172% increase in average monthly blog page views during the campaign, nearly tripling the amount of views from the first quarter of the year.

• Users found near 8500 Arkfalls, spending an average of seven minutes and 25 seconds on each, with an average completion rate of 84%.

• Over 50% of game registrants opted-in for ongoing email communication from Dodge.

Challenge:

Dodge established a partnership with SyFy TV network and Trion Worlds video game developer around the TV show and video game Defiance, which featured both the Dodge Charger and the Dodge Challenger. The goal of this promotion was to grow awareness for the Dodge brand among the Defiance community and attract them as prospective customers.

Solution:

Ignite Social Media devised a strategy centered on social gaming in order to engage with the two desired audiences. We created a social game inspired by the specific plot elements from the show and game, which extended the Defiance experience into social media and appealed to the program’s passionate fan base.