Ignite Social Media partnered with Dodge for ongoing social media services including: strategic consulting, community management, content creation, reporting, paid media buying and social programs.
Ignite Social Media partnered with Dodge for ongoing social media services including: strategic consulting, community management, content creation, reporting, paid media buying and social programs.
Dodge established a partnership with SyFy TV network and Trion Worlds video game developer around the TV show and video game Defiance, which featured both the Dodge Charger and the Dodge Challenger. The goal of this promotion was to grow awareness for the Dodge brand among the Defiance community and attract them as prospective customers.
Ignite Social Media devised a strategy centered on social gaming in order to engage with the two desired audiences. We created a social game inspired by the specific plot elements from the show and game, which extended the Defiance experience into social media and appealed to the program’s passionate fan base.