Ignite Social Media partnered with Club Carlson for ongoing social media services including: strategic consulting, community management, content creation, reporting, media buying

Club Calson: #Hashtag Hotel

Executed an exclusive social program for members that drove engagement and booking referrals

Results:

  • Generated 3.2MM total impressions and 3K referrals to clubcarlson.com – an exclusive environment for the Club Carlson Twitter community.

 

  • #HashtagHotelPromo trended nationally within 15 minutes of the campaign launch (8x), resulting in nearly 11K uses, during the 24-hours with a community of only 17K followers.

 

  • Gained 6K new followers with 9K page views, creating 312% increase in share-of-voice versus competitors.

Challenge:

The Club Carlson brand, of Carlson Rezidor Hotels Group, tasked us with generating a program that would accomplish two set objectives: 1) grow the Club Carlson twitter community, and 2) show new and existing followers the value of being a part of the Club Carlson Twitter community.

Solution:

The execution of the #HashtagHotel promotion was implemented in two stages:

  • PHASE 1: Incentivize target markets to join Club Carlson’s Twitter community by rewarding them with 1,000 Gold Points for following Club Carlson on Twitter
  • PHASE 2: Reward and engage Club Carlson’s Twitter community by turning Club Carlson’s Twitter account private for 24-hours and offer exclusive prizing, travel influencers Q&A’s and highlight Carlson Rezidor properties from across the globe. The second phase of the program was manned with a minimum of 4 team members for all 24-hours each with different responsibilities, including monitoring all hashtag responses, posting scheduled content and responses to tweets, picking and notifying qualified giveaway winners.